Fewer calls and DMs
Customers book, reschedule and cancel within your rules, so your phone and inbox stop running the day.
Booking software · UK shops and salons
Booking software your UK barbershop or salon actually runs on.
Take direct bookings, keep the diary full and cut no-shows, for one flat £39/month per location. Unlimited staff. No Setora commission on bookings. No contract.
- No card required
- Unlimited staff
- No commission
JakeSophiaMarcus
Skin Fade9:00 · Liam
Beard Trim10:15 · Ade
Cut & Style9:45 · Priya
Colour11:00
Skin Fade9:20
Walk-in10:30 · Kiosk
Reminder sentLiam · 24h before
NHBF Assured Trade MemberUK StartUp Awards 2026 Digital StartUp finalistBuilt for UK shops, salons and hair professionals
Built for owners, not marketplaces
Everything you were paying three apps and a marketplace to do.
Setora is one place to take bookings, run the diary and keep your customers, so you own the relationship instead of renting it back.
Fewer no-shows
Email reminders are included. Deposits and Booking Protection are optional when you want extra cover for the diary.
Direct bookings
Send customers to your own Booking Page from Google, Instagram, WhatsApp or your own website.
Predictable costs
One platform price per location. No Setora commission on bookings and no per-staff seat fees.
Your customer data
Customer records, visit history, consent, exports and reporting stay with your shop or salon.
Less marketplace reliance
Build a customer base that belongs to your business, not one rented back through a marketplace.
Core booking toolkit
One plan. The tools a shop or salon needs to run the day.
Every core feature below is included in the £39/month per location platform plan. SMS credits are at cost, and card processing is passed through at Stripe's rate if used.
Online Booking Page
A focused page where customers pick a service, staff member and time. Share the link from Google, Instagram, WhatsApp or your own site.
See the booking flowShop Websites
A separate public website layer with homepage and location pages, each with buttons through to your Booking Page.
See Shop WebsitesCalendar and diary
Day, three-day and week views with drag-to-reschedule, staff filters and a clear view of every chair.
Explore the calendarWalk-ins and kiosk mode
Add walk-ins on a tablet without bumping the online bookings already in the diary.
Waitlist
When the day is full, customers can join the waitlist instead of disappearing. Openings have somewhere to go.
See the waitlistReminders
Email reminders are included. SMS credits are available at cost when you choose to use them.
Deposits and Booking Protection
Optional ways to protect the diary, with card processing passed through at Stripe's rate if used.
See Booking ProtectionCustomer records
Profiles, visit history, consent, exports and reporting give you the full picture of every customer.
Mailchimp and sharing
Sync customers to Mailchimp for email marketing, and share booking links wherever your customers already are.
The focused booking flow.
A fast page where customers pick a service, choose a staff member, select a time and confirm. Share it from Google, Instagram, WhatsApp or your own website.
BookRescheduleCancelWaitlist
Your public website layer.
A separate website with a homepage and location pages, each with buttons through to your Booking Page. Two different things, working together.
HomepageLocation pagesBooking buttons
The diary
Run the day from one calendar.
Day, three-day and week views. Drag an appointment to reschedule it. Filter by staff member, drop in walk-ins from kiosk mode and let the waitlist fill the gaps.
Three views. Switch between day, three-day and week without losing your place.
Drag-to-reschedule. Move an appointment in the diary and keep the day tidy when plans change.
Staff filters. Show one chair or the whole team, depending on how you like to work.
Walk-ins and waitlist. Add walk-ins from kiosk mode and use the waitlist to fill quieter gaps.
MonTueWedThuFri
Fade9:00
Trim
Colour
Cut & Style
Fade
Beard
Skin Fade
Trim
Colour
Fade
Fade
Kids
Beard
Style
Switching is simple
Up and running without rebuilding from scratch.
Already on Fresha, Booksy or another platform? Bring the important details with you, then share one Booking Page wherever customers already find you.
Create your account
Start the 14-day trial with no card required. Add your services, staff and opening hours.
Bring your shop across
Use the import tool to bring services, staff and customers with you, so you are not starting from scratch.
Share your Booking Page
Put the link on Google, Instagram, WhatsApp and your own website, then take direct bookings.
Pricing
£39/month.
Per location. No commission.
No starter tier to outgrow. Unlimited staff are included. Month-to-month if you stay. SMS credits are separate, and card processing is passed through at Stripe's rate if used.
Start 14-day free trialNo card required to start. Your card machine can stay exactly where it is.£39Per location / month
- Rate
- £39/month per location
- Staff
- Unlimited staff, no seat fees
- Commission
- No Setora commission on bookings
- Contract
- Month-to-month, no lock-in
- Trial
- 14-day free trial, no card required
- Extras
- SMS at cost, card processing at Stripe's rate
Pricing comparison
A flat rate is easier to plan around.
Full disclosure: we built Setora, so we are biased. This example uses a four-staff shop to show how team fees, add-ons and commission can change the monthly bill.
TreatwellSubscription + 35% commission + processing£810
FreshaTeam fees + 20% commission + processing + SMS£315
BooksyBase + per-staff fees + processing£268
NearcutPer-staff pricing + paid add-ons£95
SetoraFlat platform rate. SMS at cost, card processing at Stripe's rate if used.£39
A note on this comparison: these figures are provided by Setora and are illustrative examples for a four-staff shop, combining subscription, per-staff and commission costs where they apply. As we are comparing our own product, please check each provider directly for their current pricing.
What owners say
Proof without the marketplace noise.
Questions
Before you switch.
The practical things owners ask us most. Still unsure? Start the free trial, no card needed.
Independent UK barbershops, salons and hair professionals that want to take bookings directly, run their own diary and keep customer data in their own hands.
Keep your chairs full
Try Setora for 14 days. No card required.
Add your services, set your rules and share your Booking Page. If Setora is not right for you, cancel before the trial ends.